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Content Analysis 2.0, participatory research in a new era in media and storytelling

Published on: October 30, 2007
Published by: karlos schmieder

YMC looks at Displacing the Dream as an opportunity to build relationships and engage journalists and community organizers in a constructive dialogue to improve coverage and expose conditions in communities dealing with the regional housing and development crisis.  

While there are many criticisms of coverage in the report, some of the coverage offered opportunities for expanded discussion on the role of government in addressing the housing crisis in the Bay Area and the relationship between redevelopment and the environment. Affordable housing is the number-two solution mentioned in coverage, and the several stories in the study sample that identified improved social services and community planning processes as solutions highlighted the contributions of community-government partnerships in regional development. 

In line with our vision of transforming the news into a dialogue with audiences rather than a lecture to them, Displacing the Dream is a participatory content analysis based on a community conversation about coverage of corporate development, gentrification and displacement. We think the analysis is an indicator of the conversation that's happening in threatened communities - media stories should be a reflection of that conversation.  We want to take what's being talked about at the kitchen table, and turn it into a media dialogue.